by Ynon Kreiz
Language: English
New York: Rizzoli International Publications, 2025.
352 pages : illustrations ; 31 cm.
ISBN: 9780847875894, 084787589X
Summary: "Celebrating eighty years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations. Beautifully illustrated with full pages from Mattel's original printed catalogs--design objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decade--the book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry. Encompassing the evolution of a remarkable archive of toys with special focus on those universal icons of childhood, Barbie, Hot Wheels, and Fisher-Price, the book reveals behind-the-scenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide."
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